As you are probably aware Google announced recently that they were limiting the data in Google’s Keyword Planner to accounts that found themselves under a certain monthly spend budget. In other words if you don’t pay enough per month in AdWords Google isn’t going to give you keyword search volume data.
For example, knowing a keyword has a search volume between 1K and 10K isn’t very helpful.
luckily for me, we reach the threshold of minimum monthly spend so I can access the data, but what if you don’t? Understanding search volumes is a vital part of knowing what keywords to target. The simple semantic differences do have less importance than they once did, however the data from Google’s Keyword Planner is a highly valuable tool for any online marketeer, and keyword research and understanding the vertical is part of the foundations of any campaign.
Fortunately, there are a few options.
How to find keyword search volumes
I’m a sucker for plugins. My Chrome and Firefox browsers are littered with me. Anything that saves me time I use. That being said, I have been using Keywords Everywhere for a while now and I love it. There are plugins available for both Chrome and Firefox. The plugins are from Keyword Keg, who use 9 different APIs to get their data.
The plugin integrates with your browser and gives you in-page keyword search volumes for under the main search bar in Google and at the bottom in the related search section.
Keyword Everywhere also works with:
- Google Search Console
- Google Analytics
- Moz Open Site Explorer
The plugin also gives you the ability to bulk check keywords and have a limited but growing admin interface to customize locations.
With Keywords Everywhere you can get instance keyword search volume data in the search results:
As well as at the end of the results:
As well as the ability to add all the keywords with a star next to them to save them to your favorites:
You can access your favorites by clicking on the browser plugin and selecting ‘View My Favorite Keywords’:
To bulk check your keywords, just click the plugin in the browser and select ‘Get Metrics For My Keywords’:
This plugin has very quickly become one of my go-to tools. I hope that they do not ‘do a Buzzsumo’ – which is: get me hooked on a free tool and then move it to a paid subscription.
Keyword Rank Tracking
My guess is that track how your keywords are performing. Your keyword rank tracking software should have the keyword data integrated. If you need to perform keyword research, just login upload the keywords and export once the rank tracking is set up. This tactic is a little long winded and it requires a monthly subscription to the tracking tool, but it works. Personally I have tested out a lot of keyword rank tracking tools. The best ones I have found are, Agency Analytics if you have the money or Wincher and Serplab if you are saving the pennies.
Keyword Research Tools
Another paid option is to use a dedicated keyword research tool. My personal favorite is SEMrush. If you don’t use it, you should.
Login to SEMrush and select ‘Keyword Analytics’ on the left hand side navigation. Then just enter your keyword into the search box and select your location.
There are loads of keyword research tools on the market. If you are thinking of investing in one, just make sure that you reach out to the developers to ensure that the keyword volume data will stay intact.