Kicking off a link building campaign for a new website can be hard. You need to build your brand online if you are going to have any success, short cuts just do not work anymore. Conducting a link building campaign for a established website can be hard, you need a keen eye for creativity and the brute force of hitting the numbers for outreach.
Starting a link building campign for a new or soon to be launching website can be difficult but it also provides you with some exciting opportunities.
Opportunity 1: Create a Landing Page
Create a landing page. While you are gearing up for the big launch day having a landing page as a few key benefits:
- You can start reviving links
- You can capture email addresses
- You can start building your brand
- A landing page provides you with some form of legitimacy for your outreach campaigns
- Your domain can get indexed and start to age
Getting a landing page up as quick as possible (as long as you have your branding on point) is a valuable asset to have for attracting links and attracting clients. It maybe your audiences first encounter with your brand so make a impact.
Opportunity 2: Start Creating a Buzz
For anyone who has not launched their website yet, you can weave your link building strategy in with your traditional marketing strategy (You should be doing this anyway).
If you are just about to launch your business you must be pretty excited. You must feel you have a great product or service that is really going to make a difference to your target audience.
Tell people about it.
Do not just launch your shinny new website and sit back and wait for the customers and sales to roll in. Use your enthusiasm and tell the world about your amazing new service.
Much like a normal outreach campign,
- Offer bloggers free early bird access to see what you can offer
- Offer bloggers a discounted price
- Offer a affiliate program
- News site are always looking for new stories to write about – what makes you different?
Opportunity 3: Guest Blogging
Guest blogging, when performed correctly, is still a wonderful way to gain exposure to a much wider audience. Buffer targeted this strategy perfectly and acquired around 100,000 users within the first 9 months. Also look at how GrooveHQ used posts on sites such as OnStartups, Shopify, KISSmetrics, Buffer, AngelHack and Copyblogger, to reach over 1 million people.
If you do guest blogging right, it can be a amazing way to grow your audience and your business. If you do it right. Stay away from low quality spammy guest posts. If the blog is talking about car insurance in New Zealand one week and then a office cleaner in London the next, it is definitely a sign that it should be passed over. If you have not heard of the site before then it is probably not worth investing your time in crafting a piece of content for them.
Opportunity 4: Work with influncers
- Free lance bloggers
These posts not only gave legitimacy to the blog but also provided well know industry faces and the chance to off getting exposure from their own social shares.
When you start off you suffer from a lack of trust and a lack of a audience, these two content types bypass these issues and start to get your brand identified online.
Another major benefit of both of these content types is that they do not take a huge amount of resources.
Do not get me wrong, the questions you ask at the interview and the topic your decide upon for your freelancer are vital components to the success of the piece, but relative to researching and writing a highly detailed blog post it is a very attractive option.
If you combine these content types with your own blog posts and research papers you can start to see the bare bones of a very robust content strategy.
Opportunity 5: Link out
Opportunity 6: Press and influencers
Opportunity 7: Re advertise your content
As a new site your reach will be limited. As interest in your brand and your content increases a good way to engage users is to market your old content to them. They may have missed it first time around or had never heard of you when you published it.
You can use a combination of social advertising, emailing marketing and re-targeting to aim this content at re-market this content and keep people engaged and the links following.