Keeping your Google Analytics data clean is an essential task for any online marketer. In this tutorial, I will show you how to easily and quickly remove any automated bots from showing up and wrecking your data.
What is bot traffic?
Bot traffic is an online traffic that has been artificially generated by automated bots and spiders. They can be used for a range of purposes, good and bad and are responsible for a whole lot of traffic on the web.
The following example is from my own personal Google Analytics data.
But look, it gets worse!
This traffic dilutes your Analytics data, giving you far more visitors than you actually receive, increasing your bounce rate.
For anyone who owns or runs a website, this is not acceptable.
How To Find Bot Traffic
- Head over to your Google Analytics.
- Select Acquisition
- Select All Referrals
With a small amount of manually reviewing, you can quickly identify any bots coming to your site.
How To Filter Out Bot Traffic
- Time to get rid of those pesky little bots and stop them messing with your data.
- Choose the Admin settings in the header.
- Select All filters
- Select New Filter
Fill out the filter information like this:
- Filter Name: Exclude [bot name]
- Filter Type: Predefined filter
- First Dropdown: Exclude
- First Dropdown: Traffic from ISDP domain
- First Dropdown: That are equal to
- From ISP Domain: [domain of bot]
- Case Sensitive: No
Apply the filter to your desired view.
Note, this is just an example. I would recommend keeping a master copy of your analytics data that is free from filters or modifications.
Click save, and say hello to relevant data!