Link building using Flickr is very effective and unbelievably easy to set up. This simple guide will inspire you to start snapping images and to build an army of juicy follow backlinks pointing directly to whatever page you would like.
There are so many ways to build links. Easily the most effective method is creating useful content and putting it in front of your target audience. I know that’s a bit of a vague comment as content comes in many forms. Naturally, many of us think of content as the written word, as in a blog post or article for example, but this very limited viewpoint makes a very poor link profile.
Although Video, and particularly YouTube are especially powerful and should be considered, building links with images are key in connecting content and audience. They can tell a story and bring a page to life at the quickest glance. Everyone needs images.
Link building with images is not a new or revolutionary topic (it has been around far longer than I have been optimising websites). It is, however a tactic that is massively underused. The impact of image-based links on the reader; in terms of both user experience and conversion rate optimisation can be phenomenal. Once set up, these links require minimal effort but continue to work on autopilot.
So let’s look at that sense again. If we know that images are powerful content and that creating relevant content and putting it in front of your target audience is easily the most effective strategy, we now need to know how to combine the two.
Stock images can be expensive and, let’s face it, terrible. Do I feel excited or intrigued by a site using stock images? No.
The strategy is simple. We take images and upload them to sites that are used as image search engines by people who are actively searching for images. This means we have the ability to create great content and the knowledge of how to put that content in front of potential prospects. Personally, my favourite is site for doing this Flickr.
Flickr is absolutely perfect for this link building technique. Firstly, because it’s massively popular, the YouTube of the image world. It receives a huge amount of traffic and I personally do not see that changing anytime soon. Secondly, the site has been designed for sharing images and giving credit to their use via a creative commons license. This license is your key to your link building.
How To Set Up Flickr For Link Building
This tactic is a simple transaction; sharing original useful images in exchange for a link back to your site, and the process is extremely easy. You don’t have to be an experienced marketer, a skilled link builder or have a degree in photography.
First, take some photos. They need to be of decent quality but you do not need an expensive camera and lighting equipment, most smartphones will suffice. Use your imagination, be creative and have fun.
Take as many photos as possible. Any opportunity that arises, get your phone out and start snapping.
If you don’t have an account already, signing up takes less than a minute. Annoyingly, you must have a Yahoo account to use Flickr; you can’t use a Google login anymore.
Next, load these images into Flickr. Just hover over the navigation heading “You” and choose “Albums”. Then just drag your photos in and upload.
Add your files names, descriptions and tags. I recommend spending a bit of time crafting these. The keywords that you enter here will be used to return results when a user searches on Flickr.
After you’ve written your description, add your own variation on the following few lines:
Feel free to use this photo for your website or blog as long as you include credit via the following do follow the clickable hyperlink:
Image via <a href=”https://www.adamvowles.co.uk”>AdamVowles.co.uk</a>
That’s it. Simple. When a website owner uses your image, you’ll receive a nice juicy backlink in return.
Just keep snapping and download the app for your smartphone
A Few Tips
- On Flickr, allows you 1 TB of storage to play with so do not be shy. Load it with as much as possible to get started
- BE WARNED, there will be times when website owners take your images and do not give credit. Email or call them and politely ask them to add your link. There will be times when they do not respond. Unfortunately, there isn’t much you can do
- Don’t use a watermark as this will put prospects off
- Please do not upload images that you do not want to be in the public domain
- Use great photos, descriptive titles, good descriptions and tags so people can find your work