I love link roundups. Where else do you find people who are actively looking for links? It’s so easy, it almost feels like cheating. As with all the best link building strategies, this tactic has the potential drive traffic and put your content in front of a new audience.
When conducting an outreach campaign, there are a huge array of factors that can determine your success or not. It is a carefully planned and balanced task. If one element does not meet the necessary standards then it is just a waste of time.
Kicking off a link building campaign for a new website can be hard. You need to build your brand online if you are going to have any success, shortcuts just do not work anymore. Conducting a link building campaign for an established website can be hard, you need a keen eye for creativity and the brute force of hitting the numbers for outreach.
Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.
I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
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