I love link roundups. Where else do you find people who are actively looking for links? It’s so easy, it almost feels like cheating. As with all the best link building strategies, this tactic has the potential drive traffic and put your content in front of a new audience.
Step #1: Find Your Targets
The first step is to find your targets. You can use some simple operators to do this. If I was running a campaign for a health and fitness site, I would perform a simple search like this:
“fitness” + “weekly link roundup”
This search will return pages that contain the word ‘fitness’ and the exact phrase ‘weekly link roundup’.
Let’s see the results.
These first few results look promising. We are looking for blogs that produce weekly roundups of the best content in their niche. Export the results to Excel, remove any non-relevant results, and check the websites metrics.
I try to find every link roundup in the niche. The above query will only look for weekly roundups, expand your searches further to look for monthly roundups as well.
Note. Not all roundups will call themselves ‘link roundups’, for example, Matthew Woodard’s is entitled The Very Best Of Internet Marketing September 2016.
Step #2: Research What Content The Targets Link To
You should now have a decent list of all the sites that produce link roundups in your niche.
Next, create a master spreadsheet of all the content they have linked to over the past few months. Highlight the following:
- Content Types (Blog posts, infographics, video, etc)
- Content-Length (Word count, video length, etc)
- Popular Themes (What is the content about)
- Content Tone (Author’s voice)
- What date the roundup post goes live
- The name and email address of the person who writes the roundup
Once you collect enough data, you should be able to correlate content that gets linked to form roundups.
Step #3: Create Your Content
Take your research from Step 2 and create content using this research as a guide.
Step #4: Outreach
Ideally, you want to time putting your content live to be just before the majority of the roundups written.
You then just need to email the roundup organiser and let them know about your content.