I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
Here is one easy way to build some contextual links that can add some real value to any eCommerce store. Just give away free samples. That is it, no complicated, diverse strategic plan, just give away free samples.
This strategy only really works if you have the margin to cover your costs. If you’re selling luxury or expensive items then it might not be for you. If you do have the margins to cover giving away your product, then this may be a viable option.
There are two main ways to take advantage of this strategy.
- General Public
Sending our free review samples to your industry’s top bloggers is a great way to build relationships. It is also a wonderful way to get your product in from an independent third party. Most bloggers will in turn write a review of the product and add a obligatory link back to your product page.
Here are some of the advanced search engine operators I use to find bloggers:
- ProductName + review + site:wordpress.com
- ProductName + ratings + site:wordpress.com
- ProductName + comparison + site:wordpress.com
- ProductName + price comparison + site:wordpress.com
- ProductName + compare + intext:”powered by wordpress”
- “INDUSTRY” inurl:blog
This tactic is a little more hit and miss but if it works, it can produce great results. Essentially, you will need to set up a dedicated landing page on your website. The aim here is to give away a set number of products for the first people to register their interest (in exchange for that all-important email address of course).
Once you’ve set up a conversion focused landing page, its time to start marketing it. Reach out to the industry bloggers mentioned earlier. There are even sites that will market it for you, with a nice link back to your landing page.
Here is a nice list to get you started:
The next tactic to use is our old friend – reverse engineering. Start with your industry and work outwards. Find sites offering free samples and run the domain through Ahrefs or your preferred backlink checker of choice. Create a list and start your outreach.
Here is an outreach template to get you started.
I thought it might be worth reaching out to let you know that we are giving away
<NUMBER> free samples of <PRODUCT>.
I am only contacting a few bloggers to let them know about this before it goes live
I thought you may want to give your readers a special heads up as I think they will go pretty fast. Here’s the link to the freebie page:
If you have any questions, just get in touch.
Let me know what you think.
That is all. Nice and simple, and done correctly, very effective.
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