When conducting an outreach campaign, there are a huge array of factors that can determine your success or not. It is a carefully planned and balanced task. If one element does not meet the necessary standards then it is just a waste of time.
With so much information online, users are spoilt for choice. I personally have (more than) too many tabs open at any one time. With so much choice out there, it can be difficult to get users back to your site. Well, here is a simple little script that activates when a user leaves your tab and goes to another.
Google Analytics is an amazing tool, however, it is very easy to find yourself overwhelmed by data. An issue I see often is with so much great data available, people can find it difficult to see the wood from the trees. You can gain some great insights from Google Analytics but it is a tool to help you make actionable decisions to grow your business.
Kicking off a link building campaign for a new website can be hard. You need to build your brand online if you are going to have any success, shortcuts just do not work anymore. Conducting a link building campaign for an established website can be hard, you need a keen eye for creativity and the brute force of hitting the numbers for outreach.
Without organisation, your different social media channels can quickly become disjointed and out of sync. Your social media channels are advocates for a brand that never sleep, rest or take days off so it is vital that they are all on brand and functioning to the best of their ability.
Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.