Structured data should now be an integrated part of any organic marketing campaign. However, this is not always the case, and some businesses are slow to adapt to this new markup and the benefits it brings. This is especially true of local blogs and businesses who often feel that they do not need to be as quick to implement new strategies as businesses in larger more competitive niches. This is simply not true.
As you are probably aware, Google announced recently that they were limiting the data in Google’s Keyword Planner to accounts that found themselves under a certain monthly spend budget. In other words, if you don’t pay enough per month in AdWords, Google isn’t going to give you keyword search volume data.
When conducting an outreach campaign, there are a huge array of factors that can determine your success or not. It is a carefully planned and balanced task. If one element does not meet the necessary standards then it is just a waste of time.
With so much information online, users are spoilt for choice. I personally have (more than) too many tabs open at any one time. With so much choice out there, it can be difficult to get users back to your site. Well, here is a simple little script that activates when a user leaves your tab and goes to another.
Google Analytics is an amazing tool, however, it is very easy to find yourself overwhelmed by data. An issue I see often is with so much great data available, people can find it difficult to see the wood from the trees. You can gain some great insights from Google Analytics but it is a tool to help you make actionable decisions to grow your business.
Kicking off a link building campaign for a new website can be hard. You need to build your brand online if you are going to have any success, shortcuts just do not work anymore. Conducting a link building campaign for an established website can be hard, you need a keen eye for creativity and the brute force of hitting the numbers for outreach.