Google Analytics is an amazing tool, however, it is very easy to find yourself overwhelmed by data. An issue I see often is with so much great data available, people can find it difficult to see the wood from the trees. You can gain some great insights from Google Analytics but it is a tool to help you make actionable decisions to grow your business.
Kicking off a link building campaign for a new website can be hard. You need to build your brand online if you are going to have any success, shortcuts just do not work anymore. Conducting a link building campaign for an established website can be hard, you need a keen eye for creativity and the brute force of hitting the numbers for outreach.
Without organisation, your different social media channels can quickly become disjointed and out of sync. Your social media channels are advocates for a brand that never sleep, rest or take days off so it is vital that they are all on brand and functioning to the best of their ability.
Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.
If you are anything like me, you have seen enough PowerPoint presentation to last you a lifetime. When Slide Share has reached about 201,000 indexed pages. I think it is safe to say we have reached a level of PowerPoint saturation.
Well, there is another option, Reveal.js.
In June 2015, my partner had an issue with her mobile phone, whilst still under warranty. She had only had it a few weeks and it was developing issues. It was obviously faulty. She had bought the mobile phone direct from Sony so she started the process of contacting them to arrange a replacement. The replacement phone also had software issues.