Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.
If you are anything like me, you have seen enough PowerPoint presentation to last you a lifetime. When Slide Share has reached about 201,000 indexed pages. I think it is safe to say we have reached a level of PowerPoint saturation.
Well, there is another option, Reveal.js.
In June 2015, my partner had an issue with her mobile phone, whilst still under warranty. She had only had it a few weeks and it was developing issues. It was obviously faulty. She had bought the mobile phone direct from Sony so she started the process of contacting them to arrange a replacement. The replacement phone also had software issues.
The importance of onsite issues should never be underestimated. The introduction of Panda in February 2011 gave clear intent from Google that website owners should keep their house in order.
Not long ago we were approached by a new client who was plowing money into pay per click, an incredible amount. They are a heavily funded company with a huge amount of investment behind them. The PPC model was working well for them but they wanted to increase other channels and so enlisted us to help with improving their organic positions.
In a previous post, I showed you how to block referral spam from your analytics account. I now use an updated method of returning the referral spambots to the spammer’s site. Well, the spammers are at it again, this time with organic keyword spam.