Online Marketing Blog
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.
I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
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Cinemagraphs are a cross between a still image and video. They are created from a video containing some form of repeated movement. Normally, you are aiming for a subtle effect, where at first glance the image seems completely natural. Cinemagraphs are saved in an animated GIF format. This means that the user does not need to press play and the GIF plays on a continuous never-ending loop.
Infographics can be a great way to build links and brand authority. However, a poorly designed infographic with terrible data will just as easily have the reverse effect. It is true that too many infographics are churned out by lazy marketers looking for quick wins.
If you are anything like me, you have spent endless hours searching the web for the perfect image to accompany your newly written blog post. We all know the saying ‘an image speaks a thousand words’ and you don’t want to settle for one that speaks ten.
Broken link building can be a great tactic to use and a wonderful conversation starter when it comes to outreach. It can add real value to both you (getting a link) and your prospect (removing the broken link from their site). However, as a tactic, it can be very time-consuming. You are relying on something out of your control: that there are, in fact, broken links. A great deal of work and time can be consumed with no guarantee that it will pay off.
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