Online Marketing Blog
In a previous post, I showed you how to block referral spam from your analytics account. I now use an updated method of returning the referral spambots to the spammer’s site. Well, the spammers are at it again, this time with organic keyword spam.
Duplicate content can be a troublesome issue. Internal duplicated content will hinder a site ranking. Quite often content management systems, especially Magneto, churn out large quantities of pages on different URLS.
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.
I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
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Cinemagraphs are a cross between a still image and video. They are created from a video containing some form of repeated movement. Normally, you are aiming for a subtle effect, where at first glance the image seems completely natural. Cinemagraphs are saved in an animated GIF format. This means that the user does not need to press play and the GIF plays on a continuous never-ending loop.
Infographics can be a great way to build links and brand authority. However, a poorly designed infographic with terrible data will just as easily have the reverse effect. It is true that too many infographics are churned out by lazy marketers looking for quick wins.
