When conducting an outreach campaign, there are a huge array of factors that can determine your success or not. It is a carefully planned and balanced task. If one element does not meet the necessary standards then it is just a waste of time.
With so much information online, users are spoilt for choice. I personally have (more than) too many tabs open at any one time. With so much choice out there, it can be difficult to get users back to your site. Well, here is a simple little script that activates when a user leaves your tab and goes to another.
Google Analytics is an amazing tool, however, it is very easy to find yourself overwhelmed by data. An issue I see often is with so much great data available, people can find it difficult to see the wood from the trees. You can gain some great insights from Google Analytics but it is a tool to help you make actionable decisions to grow your business.
Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.
The importance of onsite issues should never be underestimated. The introduction of Panda in February 2011 gave clear intent from Google that website owners should keep their house in order.
Not long ago we were approached by a new client who was plowing money into pay per click, an incredible amount. They are a heavily funded company with a huge amount of investment behind them. The PPC model was working well for them but they wanted to increase other channels and so enlisted us to help with improving their organic positions.