In a previous post, I showed you how to block referral spam from your analytics account. I now use an updated method of returning the referral spambots to the spammer’s site. Well, the spammers are at it again, this time with organic keyword spam.
Duplicate content can be a troublesome issue. Internal duplicated content will hinder a site ranking. Quite often content management systems, especially Magneto, churn out large quantities of pages on different URLS.
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.
I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
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Infographics can be a great way to build links and brand authority. However, a poorly designed infographic with terrible data will just as easily have the reverse effect. It is true that too many infographics are churned out by lazy marketers looking for quick wins.
Broken link building can be a great tactic to use and a wonderful conversation starter when it comes to outreach. It can add real value to both you (getting a link) and your prospect (removing the broken link from their site). However, as a tactic, it can be very time-consuming. You are relying on something out of your control: that there are, in fact, broken links. A great deal of work and time can be consumed with no guarantee that it will pay off.Continue Reading …