Getting high-quality press covered is an essential ingredient for any startup. However, as most startups are designed to function lean with minimal outgoings, a monthly retainer for a slick well-oiled PR company with industry connections is usually beyond the scope of what is an essential outgoing.
The importance of onsite issues should never be underestimated. The introduction of Panda in February 2011 gave clear intent from Google that website owners should keep their house in order.
Not long ago we were approached by a new client who was plowing money into pay per click, an incredible amount. They are a heavily funded company with a huge amount of investment behind them. The PPC model was working well for them but they wanted to increase other channels and so enlisted us to help with improving their organic positions.
In a previous post, I showed you how to block referral spam from your analytics account. I now use an updated method of returning the referral spambots to the spammer’s site. Well, the spammers are at it again, this time with organic keyword spam.
Duplicate content can be a troublesome issue. Internal duplicated content will hinder a site ranking. Quite often content management systems, especially Magneto, churn out large quantities of pages on different URLS.
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.