Not long ago we were approached by a new client who was plowing money into pay per click, an incredible amount. They are a heavily funded company with a huge amount of investment behind them. The PPC model was working well for them but they wanted to increase other channels and so enlisted us to help with improving their organic positions.
In a previous post, I showed you how to block referral spam from your analytics account. I now use an updated method of returning the referral spambots to the spammer’s site. Well, the spammers are at it again, this time with organic keyword spam.
Duplicate content can be a troublesome issue. Internal duplicated content will hinder a site ranking. Quite often content management systems, especially Magneto, churn out large quantities of pages on different URLS.
Although risky, sponsorship can be effective if performed correctly. There are a few things that can minimise risk and improve your chances of getting the most out of this tactic. Roughly the same rules apply as with any modern link building method: relevancy, quality, and quantity.
I work with lots of eCommerce brands. eCommerce can be very difficult for SEO, which is why I like it. The sites are usually filled with duplicate internal and external content, the SERPs are often dominated by big established brands, and it is very difficult to build links.
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Infographics can be a great way to build links and brand authority. However, a poorly designed infographic with terrible data will just as easily have the reverse effect. It is true that too many infographics are churned out by lazy marketers looking for quick wins.