They say content is King, and this is most definitely the case in 2018. However, if you are going to use content to your advantage, you need to have a solid strategy, and your content needs to be engaging, interesting, and add value to the reader. With so many eCommerce websites to compete against today, simply posting content is not enough. You need to embrace different forms of marketing and make sure that it is catered to your audience and optimised effectively for search engines. With that being said, read on to discover everything you need to know about content marketing for eCommerce sites.
Without organisation, your different social media channels can quickly become disjointed and out of sync. Your social media channels are advocates for a brand that never sleep, rest or take days off so it is vital that they are all on brand and functioning to the best of their ability.
If you are anything like me, you have seen enough PowerPoint presentation to last you a lifetime. When Slide Share has reached about 201,000 indexed pages. I think it is safe to say we have reached a level of PowerPoint saturation.
Well, there is another option, Reveal.js.
In June 2015, my partner had an issue with her mobile phone, whilst still under warranty. She had only had it a few weeks and it was developing issues. It was obviously faulty. She had bought the mobile phone direct from Sony so she started the process of contacting them to arrange a replacement. The replacement phone also had software issues.
Cinemagraphs are a cross between a still image and video. They are created from a video containing some form of repeated movement. Normally, you are aiming for a subtle effect, where at first glance the image seems completely natural. Cinemagraphs are saved in an animated GIF format. This means that the user does not need to press play and the GIF plays on a continuous never-ending loop.
Infographics can be a great way to build links and brand authority. However, a poorly designed infographic with terrible data will just as easily have the reverse effect. It is true that too many infographics are churned out by lazy marketers looking for quick wins.