Unlinked brand mentions are anywhere a blogger or website owner mentions your brand online but does not include a link. This method is so successful because your prospects are already engaged with your brand. They are already talking about you online. Most of the hard work has already been done, and all that is left to do is get in touch and thank them.
The ability to find and reclaim unlinked brand mentions is a great way to kick-start a link building campaign with some easy wins. They are not only very easy to find but, because of the nature of this tactic, usually, yield a really good response rate.
You don’t need an array of expensive tools, you just need a simple search query:
“Your Brand Name” -site:yoursite.com -press -release -site:facebook.com -site:twitter.com
This query is going to search for mentions of your brand and remove your own site, social media and lots of press release sites. If you notice a site that keeps popping up in the results, just add it to the search filter by adding:
Make sure to set the Google search results to the maximum 100 and then use the scrape similar plugin for chrome to export all the result to a Google Doc.
You will need to go through and manually review each site to see:
1. See if it is linking to you
2. Gauge the probability that the site linking to you
3, Collect name and contact details
Now you have a nice list of potential prospects. It’s time to start outreaching. Your outreach template will depend on the context of the unlinked mention. Here is an example:
Subject: Thanks for mentioning [BRAND]
Hope you’re doing well!
It’s [NAME] from [BRAND]. I just thought I would drop you a quick message to say thank you so much for mentioning [BRAND] is your [POST]. Its great that [REFERENCE THE POST].
I noticed that you hadn’t included details of our site and was wondering if you would be so kind as to include a link to help your readers easily find out more information?
That’s all. You can get some really great results using this technique. Simple and very effective.
Now you’ve vacuumed up all the current unlinked brand mentions and it’s time to save yourself a little time and use a combination of Google Alerts and Mentions.net to set alerts for any future mentions.
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