I provide a range of freelance services dependent on the needs and requirements of the site. These include:
- Technical On-Site SEO Audits
- Local SEO
- Social Media Strategy
- Pay Per Click Marketing
- Content Strategy
- Reputation Management
If you would like to know more, please contact me via LinkedIn and we can discuss.
When you enter a web query in search engine and you hit “enter”, you get lists of web results pages, which contains query terms. Users usually visit websites which are ranked higher or at the top of the list as they perceive it as the most related content for their query. If you are wondering why some of the results have better rank on the search engines, then you must know that is all because of the powerful online marketing technique known as SEO or Search Engine Optimization.
Search Engine Optimization or SEO is a process of technique to improving the website’s visibility on the organic search engine results pages or SERPs, through integrating friendly search engine elements into the website. Search Engine Optimization campaign can only be considered successful if carefully choosen relevant and accurate keyword through which the on-page optimization can be designed and created prominent for the search engine algorithms.
In addition to that, SEO or Search Engine Optimization is an activity that ensures website will be found on various search engines for phrases and words relevant to the services or products offered by the website. It also helps in ensuring that the website will become more accessible to search engines. Through SEO, websites will be given the chance to rank higher compared to millions of websites aiming to be on top. SEO therefore helps every site get traffic and leads from the search engines.
The first and most important thing that you need to know and learn about SEO is that, the search engines are not humans. Unlike humans, this search engines are considered tax-driven. Though technology advances rapidly, the search engines are further from the intelligent creatures which can feel the beauty of cool designs and can enjoy the movements and sounds in movies. Instead, these search engines crawls the web, looking for particular website items and acquire idea about the website. SEO provides lots of benefits especially to online business. And some of these are as follows:
- Cost-effective – Compared to other means of marketing, SEO or Search Engine Optimization is considered as the most cost-effective. If the website is created properly and it is also properly designed or optimized, then it has longer standing unlike the pay per click advertising.
- Superb ROI (Return on Investment) – ROI is one of the most important benefits of understanding and integrating SEO to business. The website will take some time before it fully enjoy its highest rank on the search engine and after the ranking, expect the ROI to be that great.
- Increased Sales – Through SEO, small, medium and large business can take advantage of the increased visibility, accessibility and cost-effectiveness, which in turn leads to higher sales.
- Free Targeted Traffic – this is then the biggest advantage of SEO over the other means of advertising. If your website is included from the top 10 websites because of your keyword phrase, you should keep and maintain it as it will provide you with free traffic in return.
SEO or Search Engine Optimization is a great help for all the online business owners that manages their business through a fully optimized website.
Web developers and Search Engine Optimization (SEO) specialists always need to do two on-site audits to ensure that the site will rank high in search engines. The first one is an on-page SEO audit, which means checking the site for the right keywords, metas, and tags. This will also check on the links—incoming or outgoing, which should be with good ratings as well. The titles and even the descriptions of the site should be appropriate to the niche that the developer or SEO specialist is targeting. The second audit is the technical SEO on-site audit. This one pertains to the technicalities of the site and platform, the information architecture, codes, duplicates, URLs, sitemap, and loading time.
What to expect from an on-site technical SEO audit
- The information architecture of the site is simply as its name suggests, the flow of information within the site. This can be broken down into three major categories, the site navigation the labeling or the naming conventions, and the directory structures. Basically, site navigation should become easy for the users, so there is a need to set up categories for contents. If navigation would be easy for users then it would surely be too easy for bots and spiders to crawl the contents of the site. Also, it is important to check the labels of these categories and make sure that the target keywords are used. For directory structure, it should not be more than 3 folders deep.
- Server codes like 301, 302 and 404 are among the things that a technical audit should discover. 301 means that a page has been moved to another location permanently while a 302 means that the page has been moved and will redirect a user to a temporary page that is not yet configured in the server. 404, on the other hand, is a page that cannot be found.
- Static vs Dynamic URLs. Search engines love simple static URLs (http://stayandbed.blogspot.com/2014/02/more-than-enough-by-reverb-junkie.html) rather than dynamic ones (http://stayandbed.blogspot.com/cat39834932/cont432428981.html) so audits should be able to find out if the urls are static or dynamic.
- Contents that are duplicated. What users look for in the site is a content or information they need. But if the information is duplicated, this may seem a joke and the users will not take the information ever seriously. Thus, make use of plagiarism checkers like copyscape or small seo tool checker.
- XML sitemaps. Search engines allow website admins and developers to submit their very own sitemaps, which can help notify search engines of new contents or posts in the site.
- Loading time. On-site technical audits should be able to validate fast loading time of the site. This means the homepage should only be 130k and the pages around 180k.
Reputation Management used to be a public relations term, which mainly pertains to the control or manipulation of user experience. But these days, it has already been used as an internet marketing term, too. In fact, this is now casually termed as ORM or online reputation management. It is designed to control the reputation of a business through the help of a search engine optimization (SEO) specialist. What the expert will do is make a content campaign that will make the business visible online or a comment brigade to help remove or place a bad publicity too far for searches to find.
Concepts of reputation management
1. Astroturf review sites. From the term astroturfing, which means using not the real source or masking the source. In reputation management, the same concept is used although this time it is more applicable on review sites. What ORM specialists do is bombard a review site with a number of probably paid or solicited reviews but make them look and read natural. With high number of reviews, and because astroturfing is more of positive than negative, the reputation of a certain business, product or service, is sure to be uplifted.
2. Censor complaints. One of the main reasons why a reputation management will be required is a bad or negative review, mostly a complaint over a product or service. In this case, an ORM specialist will have to approve comments or reviews before they get posted in the page of a business or company that offers products or services. On other practices, to remove a bad comment or complaint on a page, the ORM specialist will simply add more and more positive comments until the bad or negative one is moved to the last page of the site. Thus, it will no longer affect the reputation of the business or company.
3. Use SEO. Search Engine Optimization (SEO) still has a huge effect in how reputation management will work. In most cases, this is done with the use of fresh and unique articles or contents that speak all positive of the business or company whose reputation is being managed. This will be posted on social media sites or blogs or even websites to improve the online presence of the business or company. These contents may even be submitted to different ezine sites to add more authority to the growing popularity of the said business or company.
Definitely, reputation management is necessary in making a business or company more visible and trusted by its target market. Still, there are ethics issues that are being summoned whenever this is put to use. Disclosure and censorship are among the top concerns.
Still, more and more businesses are making use of this strategy to ensure that when a potential lead looks up for a product or service that they may be able to provide, their businesses will be on top of the list and the reviews would do them more good than harm.
If you have ever tried to be meticulous every time you search for just about anything on the web, you would have noticed the location balloons that usually popup on the right side of the search engine results page (SERP). If they did not mean anything to you before, they will now—they are the results of the local SEO. Each of these balloons can be clicked to launch the map that will lead the potential client right in the doorstep of the business, company or service that is being optimized through that small portion on the SERP. Therefore, every local business that has a physical address should be using Local SEO.
So what is Local SEO? Local SEO is as the name denotes: a search engine optimization process for local purposes. That way, clients can easily find the address of the product or business or a related business that is within the vicinity of the person searching.
Factors affecting Local SEO
Basically, there are three major factors that affect Local SEO: number of reviews, the quality of reviews or the number of positive reviews and the number of citations on the company or business.
1. Number of reviews. Just like publicity, bad or good reviews both count. The more reviews there are the better it would be for a certain business or company. Every time there is a review on a business or company, this will update the listing and that will once again put the said entity on top of the search. This will surely affect the local ranking and eventually, the SERP.
2. Quality of reviews. While the overall number of reviews will have a weight on how local businesses are rated and ranked on the SERP, the quality of these reviews is also an affecting factor. The more positive the review will be the better it would be for the rank and rate of the local business or company.
3. Number of citations. As simple as mentioning a local business can have an effect on the optimization. This is why many local SEO specialists start a hashtag campaign or a page for a business or company they are optimizing to ensure that this will add to the number of citations that the said business gets.
4. Distance from city center. A local business nearest the city center will always have a better chance to rank and appear on the SERP than one on the outskirts of the city or neighboring areas. This is called the centroid bias; Google has it as well as most search engines.
Using all four factors can get a local business on top of the SERP but may not be enough. For even faster and better chance of ranking and being featured on the top of the SERP, it is best to use tools that will help improve all results associated to the four factors mentioned above. Also, it is best to have a page or social media campaign that will help boost the numbers of citations and reviews that the business will get.
Social Media Marketing
Social media marketing is referred to as a process of marketing by means of using various social media sites such as Facebook, YouTube and Twitter. Through utilizing the web’s social aspect, social media marketing can interact and connect in a more personalized as well as dynamic level compared to the traditional marketing.
The Social media marketing strategy can be as easy and simple as having your own company blog, Twitter account or including “Tweet This” and “Digg This” tags at the end of every article. But this strategy can also be as complicated or difficult as having full marketing campaign, which encompasses Twitter, blogs viral videos via YouTube and social networking.
With the introduction of social media, the entire marketing landscape has been changed. New avenues have been opened for marketers and before, these avenues were too complicated to the extent that no one felt that it really existed. But now that social media is very much accessible and there is already an easy-to-use and at the same time powerful tool, business individuals can now share even a piece of information worldwide within seconds.
Social media marketing is an effective way not only to reach customers all over the world but also to improve the overall business. All business and website owners wish to improve and increase traffic; the social networks have just topped the list of website referrals. Search engines have served as the sole focus especially in driving traffic and the marketers have allocated their resources there. Search Engine Optimization plays an important role however it became even more social today. With every update coming into the search engine, lots of social results are then integrated. Whether you are using Facebook and Google using Google +, the algorithms are not taking social results into the account. Even the social networks are also becoming search engines.
Social Networking and Social Media Marketing
Today, it is very important to have presence on various social networking sites such as MySpace and Facebook as well as other specialized social networks, which might be a perfect place to set up a camp for your products.
YouTube and Social Media Marketing
Most of the effective social media marketing techniques are centred on viral video and YouTube. Though this is sometimes more expensive and time-consuming, this site can be the centrepiece of larger social media campaign and this can also be a great way in order to efficiently interact with your customers and let them get involved in the marketing issues.
Twitter and Social Media Marketing
In the past few years, Twitter became one of the greatest places for social media marketing. Despite of the fact that Twitter has already grown further beyond the micro-blogging roots, it is still very important that you treat or think that Twitter is just the same with company blog. This is not only helpful in increasing the number of followers but this can also be effective especially when interacting with fans and customers.
Social media marketing has already reached that far and it is playing a very important role in every business, regardless of its size.
Pay Per Click
Pay-per-click marketing is the use of search engine marketing in order to collect clicks to the website rather than “earning” clicks organically. The sponsored ads that you usually see on the search results page in Google, which are marked with yellow label are examples of pay per click advertising. This is an internet marketing formula utilized to price the online advertisements. Through the pay-per-click ads in the search engine, advertisers are required to bid on the keyword, and so the PPC rates are changed.
Every time the ads are clicked and visitors are sent into your website, you then pay small fee to the search engine. If your PPC campaign is designed properly and it runs smoothly, the fee becomes trivial because visits are more significant and worth it for your business rather than what you paid for. Pay-per-click marketing is suitable for everyone. Pay per click marketing is good for searchers because according to the research, searchers usually click on the paid search ads often times compared to other forms of digital advertising, which only means that people don’t really care being advertised to, unless the services and products advertised are fitted with the needs of the searchers. And since internet users makes use of search engine when searching for services and products, the results together with the ads, are highly relevant with what they are searching for.
PPC or pay per click marketing is also beneficial for the advertisers since these advertisers are provided with unique means to put their message at the front of the user who is enthusiastically and specifically seeking out the product. Since searchers usually expose their intent by means of typing their search query, the advertisers are given the chance to measure the quality and quantity of traffic resulted from the search engine clicks.
Pay per click marketing is not only good for the advertisers and the searchers but also for the search engines. This way of marketing allows the search engines to cater to advertisers and searchers instantaneously. Every searcher comprises user-base while the advertisers are providing every searcher with revenue stream. Search engines want to deliver relevant results as much as possible while providing highly-targeted and revenue-driving advertising network.
Pay-Per-Click Marketing provides lots of benefits to every business, like the following:
• Pay-per-click yields superb ROI or Return on Investment.
• It provides instant targeted traffic.
• It also helps you discover problems with your website, promos and offering.
• Pay-Per-Click Marketing brands your company and at the same time sells its offerings.
• It also a cost-effective way of marketing your products and services.
Despite of the fact that people have their own unique way of introducing or advertising their products and services, however PPC or Pay-Per-Click Marketing is a great way that will lead you towards success. It provides the advertisers with opportunities to grow their customer base and generate leads at a very low cost. This marketing strategy works for all types of businesses whether you want to sell products via e-commerce website, build brand awareness, generate leads for software business or service-based and even drive traffic.