They say content is King, and this is most definitely the case in 2018. However, if you are going to use content to your advantage, you need to have a solid strategy, and your content needs to be engaging, interesting, and add value to the reader.
Most of the time, an XML sitemap is set up using a plugin or extensions and instantly forgotten about. The assumption here is that it is working on autopilot and is running smoothly.
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I love link roundups. Where else do you find people who are actively looking for links? It’s so easy, it almost feels like cheating. As with all the best link building strategies, this tactic has the potential drive traffic and put your content in front of a new audience.
Structured data should now be an integrated part of any organic marketing campaign. However, this is not always the case, and some businesses are slow to adapt to this new markup and the benefits it brings. This is especially true of local blogs and businesses who often feel that they do not need to be as quick to implement new strategies as businesses in larger more competitive niches. This is simply not true.
As you are probably aware, Google announced recently that they were limiting the data in Google’s Keyword Planner to accounts that found themselves under a certain monthly spend budget. In other words, if you don’t pay enough per month in AdWords, Google isn’t going to give you keyword search volume data.
When conducting an outreach campaign, there are a huge array of factors that can determine your success or not. It is a carefully planned and balanced task. If one element does not meet the necessary standards then it is just a waste of time.