The best website in the world will not rank well if Google cannot crawl, index and cache them correctly. While everything might render ok to a human visitor using a browser, there may be certain elements that Google may be blocked or restricted to assess.

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Most of the time, an XML sitemap is set up using a plugin or extensions and instantly forgotten about. The assumption here is that it is working on autopilot and is running smoothly.
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Structured data should now be an integrated part of any organic marketing campaign. However, this is not always the case, and some businesses are slow to adapt to this new markup and the benefits it brings. This is especially true of local blogs and businesses who often feel that they do not need to be as quick to implement new strategies as businesses in larger more competitive niches. This is simply not true.

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